Opportunity Economy, Viral, and 3 Screen Report

Wednesday, June 16th, 2010

I highly suggest you read this new post by Jason Baer on Are you ready for the opportunity economy. This is something I would put into practice within you, your organization or your company right now. I highly suggest this concept. We talk a little about this as well.

He goes into what is a great concept. The opportunity economy. How to set yourself up for the opportunities that present themselves in this fast moving and real time environment. With the advent of the search engine and now social media it is becoming easier and easier to connect and find people and situations where you can help.

Also I’d like to mention a few things that I’ve covered on my personal blog:

Recently the 3 Screen Report by Nielsen was released. This covers mobile, internet, and television usage in the US. While this report is one that I follow it also gives a little insight into how we consume all media. check out the post on the 3 Screen Report.

Elements of Viral. An great example of this comes from CCCP who started as a production agency, but quickly found out that they could easily vertically integrate advertising in their business model. I love some of these guys ideas and what they have put together. View the viral post here.

Customer Relations – Viral Nature of Social Communication

Monday, June 7th, 2010

I recently saw a story that illustrates the power of social media. Instead of doing some Monday morning quarterbacking–which to me is never a fair type of interaction let’s discuss this objectively.

The first is from At&T wireless and Giorgio G. He had a few complaints about his iPhone wireless service. Most of us would complain to our friends, maybe on Facebook or Twitter but he went to the top. He sent an email to CEO Randall Stephenson, not once but twice. After the second email he received a phone call from AT&T thanking him but also offering if he contacts the CEO again that they would issue a cease and desist letter.

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