How many friend and friend details can we possibly track? With how many friends – or brands – can we sustain meaningful engagement? Using a loose definition of “friend” including those whose updates or status we follow on Facebook, Twitter, LinkedIn, Foursquare, and other social networks or communities, the attention required to manage all those updates has grown in multiple and exponential ways.

So what does this mean for you if you are trying to a build a meaningful relationship with your target market? Here’s a few tips to keep focused on what is important as more people start using social as a channel and more consumers start tuning it out.

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