FOR many marketers, advertising in stores is an increasingly important way to influence shoppers at the so-called moment of truth, as they finally make up their minds about which brands of soup, soap or cereal to buy — or not buy. Now, a company is hoping to bring commercials to the retail point of purchase on screens that will be attached to shelves and above aisles. View overview here.

Social Networks/Blogs Now Account for One in Every Four and a Half Minutes Online. The popularity of social media is undeniable – three of the world’s most popular brands online are social-media related (Facebook, YouTube and Wikipedia) and the world now spends over 110 billion minutes on social networks and blog sites. view roundup of study from NielsenWire.

A study by lead generation solutions provider LeadForce1 examined the behavior of visitors to B2B Websites who had been directed to the sites from social media, including Facebook, Twitter, LinkedIn and Wikipedia. Visitors from the top social sites were generally uninterested in product or contact pages, suggesting they were not in the market for the company’s products or services. View the outline of where b2b traffic goes.

User Experience #1 - Image by Paul Veugen

A recent study from Forester found that emotional and engagement is the key to gaining and keeping customers.  Now has any well versed marketer will tell you this is marketing 101 but once you dive a little bit deeper into the report it reveals some interesting findings.

First it the report concluded that companies are investing 58% more in web design than last year, and 37% of these companies are investing in behavioral analytics.  One shocking number is that 90% of companies fail when it comes to site experience.

(more…)