Case studies are great and I wanted to put together a round up of some of the best case studies I have seen in marketing and social media. So here we go…

• Here is one from the Word of Mouth Marketing Association (WOMMA.org). 5,000 grasshoppers with chocolate.
• TechChrunch put together 6 great new business case studies. From The Creme Brulee Man, Luxury Hotels, Korean Kitchen, a Dentist, and Levis there is tons to be learned here.
• 5 case studies form Mashable that they call suprising. Equine, Steel buildings, and other businesses.
• Peter Kim put together a super list of social media example. This is a list worth checking out.
• Another website called theParallaxView put together a Hot list. It’s a little tougher to dive into but has tons of great examples.

As with all case studies the key is to find one element or a couple of elements you can take an implement within your marketing plan.

This is part 2 of a 4 part series from WebBizIdeas on the core steps you need to take to engage social media. You can download this special report that covers Acquisition Techniques in social media.

Acquisition – The things you do to acquire a fan, follower, subscriber, reader, etc.

It’s important to define what you acquisition strategy per social channel. Your acquisition strategy for Facebook, Your Blog, Twitter, or LinkedIn will each have its own strategy and pull points.

When amassing fans I always say go with quality over quantity. Your social presence should be an extension of your brand’s voice. To build that foundation, establish and invite your core customers.

Begin by communicating to your existing database and announcing your brand’s places of contact (Facebook, Twitter, YouTube, Etc.) via e-mail. In addition, link to your profiles and pages on your website at every opportunity.

At retail, include the URL on receipts and checkout counter cards. Provide an incentive for your current customers to “follow” your brand, such as exclusive content, discounts or sweepstakes.

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