FOR many marketers, advertising in stores is an increasingly important way to influence shoppers at the so-called moment of truth, as they finally make up their minds about which brands of soup, soap or cereal to buy — or not buy. Now, a company is hoping to bring commercials to the retail point of purchase on screens that will be attached to shelves and above aisles. View overview here.

Social Networks/Blogs Now Account for One in Every Four and a Half Minutes Online. The popularity of social media is undeniable – three of the world’s most popular brands online are social-media related (Facebook, YouTube and Wikipedia) and the world now spends over 110 billion minutes on social networks and blog sites. view roundup of study from NielsenWire.

A study by lead generation solutions provider LeadForce1 examined the behavior of visitors to B2B Websites who had been directed to the sites from social media, including Facebook, Twitter, LinkedIn and Wikipedia. Visitors from the top social sites were generally uninterested in product or contact pages, suggesting they were not in the market for the company’s products or services. View the outline of where b2b traffic goes.

We’ve released quite a few articles here over the last couple of weeks. Instead of doing just the basic fair of how to set up a network, how to set up your account, or general tips we go into detail. We also provide some advance strategies for Facebook, Twitter, and other social networks. Here is the round up:

Twitter Marketing Strategy

This article is about advanced Twitter Marketing strategies. We’ve found that there is tons and tons of information on how to set up Twitter, search Twitter, Twitter tools and API’s, and generalized Twitter knowledge. Instead of just creating another one of those we want to give you an deep insight into how marketers can truly see results using this channel.

Facebook Marketing Strategy

If there is one thing I could make sure that you take away from this article it is this… people login or visit Facebook to connect with friends and family. They go there to have fun. They do not go there with the intent to purchase something. Typically if someone buys a product, downloads a special offer or coupon, or enters a sales funnel this is an afterthought of the session or experience.

Content Development (Web) Strategy

To capture attention today you have to think more like a media company–producing content, valuable content that resonates with your target audience. In this article we give you some pointers on doing just that.

Influence Marketing Strategy

The web and the rise of social media have created an opportunity for companies and brands to connect with their target market in ever more imaginable ways. One highly effective method is to focus on the influencer. In this article we discuss elements of what makes and influencer and how you can create a strategy to identify, interact, and court these individuals or groups.

Blog Marketing Strategy

Creating a successful blog strategy will give you a direct line to your customers, prospects and target market. In this article we talk a little about why and how to create a blog strategy.

Event Marketing Strategy

This article will give you a roundup of how to promote an event online and within social media.

Today’s idea: Old media still has not learned that new media has a place at the table.

You might have saw the story the other day about how a woman follows Google Maps “walking” directions, gets hit, then sues. While this is once more proof of our litigious society and maybe our fall from general common sense there is one thing about this story you might not know.

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