Today we talk with Jeff Foster from WebBizIdeas.com. Jeff gives some great tips and advice on your opportunity within Bing, Yahoo, and Foursquare. Some items we talk about are…

• Is Bing local worthwhile?
• Does Bing have a webmaster tools like Google?
• What about content and Bing?
• What is up with the merger between Bing and Yahoo?
• What does it mean for the future of search?
• What are your opportunities with Foursquare?

Once again if you have any feedback or questions you can feel free to email Jeff directly.

Listen Below

Did you notice the competition going on between Bing and Google? The game is still on and after Google announced its new Caffeine search index, it is Bing’s turn to tout the future release of its enhanced ‘Bing Webmaster Tools’ this summer. Check out the full story here >

Where do Americans begin their online day? According to a study released today by ExactTarget, 58 percent check their e-mail, while 20 percent go first to a search engine or portal site and 11 percent start with Facebook. A conscientious (or worried) 3 percent make their company’s site or intranet their first online destination of the day. Five percent go first to a news site and 3 percent go to some other destination. View the overview from Adweek here or view another overview here.

Apple dropped the equivalent of a nuclear bomb on Google this week with its revision of its developer policies. Now, only “independent” ad-serving companies will be able to serve ads for the iPhone. That rules out AdMob, now owned by Google. The changes also appear to target third-party app usage analytics firms. Flurry, in particular, has been singled out for criticism by Jobs. Such applications are also banned from the iPhone. Read more here >

Got to talk to Jeff Foster again and we covered some great information. Listen to the show below.

We first talk about what type of things you should really be focusing on in the search engine world. How to create content and the elements that make up a great content strategy.

Then we move on with the ever important aspect of search marketing–link building.

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Bing is not giving in even though Google–the king of the hill–continues to knock them down. With Google’s recent announcement that Caffeine is in full release it’s Bing’s turn to talk about it’s future releases.

Bing Webmaster

First from Bing is a no cost toolset for websites and webmasters. It’s built on Microsoft Silverlight 4 and with feedback from webmasters and others with SEO knowledge. Part of this release is the “Index Explorer”, think tree view for webmasters to see how Bing is crawling their site.

There could potentially be huge news here. First this looks like it will allow webmasters to access specific items and management controls. URL blocking, cache blocking, and even possible re-crawl requests. If this is something that catches on I’d expect Google Webmaster Tools to follow suit.

Real Time and Social Search Results

Bing released in May real time results. This new search is called Bing Social and can be found here. Social and real time results is really the next frontier for both Google and Bing and I would anticipate we will see tremendous growth in these spaces.

What Does This Mean?

Now more than ever does it matter that you have a social strategy. A strategy that focuses on trusted accounts and connecting with your target market. It used to be just a nice extra to be on Twitter but now if you want want a total digital solution it’s a must. There’s also the advent of searching within Facebook. We’ve mentioned before this is the true power of the platform.

In closing keep Bing on your radar and check to see what you opportunities make be as they continue to keep relevant.