Tomoson.com will have two types of users, bloggers and promoters.  The promoters will be the users giving away a product and the bloggers will be the ones writing the reviews on those products.  The One of the reasons Tomoson is being made is to bring these two users together on one website.

Blogger Accounts: 100% FREE

Bloggers will be able to register on Tomoson.com for FREE and browse all the products available for review.  If a blogger sees a product he/she likes, they can ask questions to the promoter directly or apply to review the product.  If they pass the promoters criteria then the promoter will mail the product to the blogger for FREE to write a review and keep.  The promoter’s criteria will be things like the amount of twitter followers, website traffic, and number of facebook fans.  If the promoter sends a product to the blogger and he/she does not write the review and verify it was written, the blogger will be banned from tomoson.com.

Promoters can allow blogger contests as ways for bloggers to have contests on their own website and give away a product they reviewed.  If the promoter allows the product to be used in blogger contests then after the blogger verifies the review.  The blogger can promote on their own blog a contest giveaway the product their just reviewed to their readers.  The obvious benefit is the promoter get’s exposure on the blog twice and the blogger gains more readers.

Promoter Accounts: FREE 30 Day Trail

The promoter is the person who truly benefits from the power of Tomoson.com and that’s why we give them a free 30 day trial to test the software.  After the 30 day trial they can cancel the membership or continue and pay a small monthly fee.  The promoter will be able to create promotions, set their criteria, and manage what bloggers are writing reviews.

The advantage to the promoter is getting access to thousands and hopefully millions of bloggers who are willing to write reviews about their products, translating into millions of buyers who read and purchase that product.  Here are some quick numbers for you to think about.  If your product costs $40/item with a 30% markup and you give away 10 products to ten bloggers who each have 10,000 unique visitors, 500 twitter followers, and 500 facebook fans.  You have just got your product in front of 110,000 people PER MONTH for $400.  Even if only 1% of those people bought from you (1100 people) that still equates to $12,800.00 in pure profit in that first month.  This is the power of tomoson.com and why we wanted to make a piece of software to bring bloggers and promoters together.

Please stay tuned for the next blog update on why Tomoson.com will help your search engine rankings (coming next week)

Tomoson.com Promoter Control Panel

We have been working with the online jewelry retailer Mykonospa.com for the last year to increase search engine rankings. We started out by targeting the most highly search Pandora Beads & Charms initially in 2009; providing the highest ROI for the client. Results have been good:

In 2010 we are switching our SEO efforts from aggressive manual link development to developing software applications that will influence Aggregators & Distributors of information to build those links for us; Real Social Media Marketing (SMM) While we develop the applications we wanted to continue to improve search engine rankings through content development.

Building content for eCommerce Websites can be tricky. When someone comes to a category landing page they want to view the products; not paragraphs of text. So I wanted to share with our readers an easy work around on how to add content to eCommerce landing pages with out ruining the User Experience.

Step 1: Modify eCommerce Software so you can add content to the top of the page & the bottom of the page.

Step 2: Write & Publish a short paragraph at the top of the eCommerce Landing Page

Step 3: Write & publish a few paragraphs at the bottom of the eCommerce Landing Page. This way you can still have a good amount of text on the web page to tell search engines what the page is about while keeping the focus of the page on the products

Now you have an eCommerce Landing Page that is both user friendly both also search engine friendly. It is important to note that you can rank product pages #1 in the search engines with out too much content; but the more keyword optimized content the better!

That is how you rank #1 for your keywords:

WebBizIdeas is looking for an Informational Architect (IA) to join our creative team in Minneapolis, Minnesota. The information Architect will work with business analysts, designers, and project managers to develop information architecture for web, product, and all online interactions.

If you are an experienced website architect or user interface designer please review the job description & requirements here:

Information Architect Jobs in Minneapolis

About WebBizIdeas: We are a business development company located right out side Minneapolis in Saint Louis Park. Our focus is on building user & search engine friendly websites that convert traffic into sales/leads.

Mykonos is a retailer of Pandora Jewelry, which is based out of Pennsylvania. Mykonospa.com is an ecommerce web site that sells authentic Pandora beads, Pandora bracelets as well as Pandora charms and more. They are one of the few authorized Pandora jewelry retailers. After creating a website in 2008, Mykonospa realized that it would have to take advantage of a new kind of eCommerce web site design if it was ever going to surpass its competitors.

The idea to create/revamp the ecommerce web site design came when the owner wanted to expand the business, but also wanted to set their company apart from its competitors. In order to get started, we first implemented a flash application called ‘Build a Pandora Bracelet.’ This application operates by pulling products from the ecommerce shopping cart database, which allows users to build their own bracelet.

Next, we incorporated a drag-and-drop feature to the ‘Build a Pandora Bracelet’ application in order to make it more user-friendly. This idea has proven to be a great success with thousands of users utilizing this feature in order to build their own bracelets. To further increase sales, we also added two additional features: 1) a shopping cart built in to the flash application (which allows a user to easily purchase all beads and charms that they’ve created), and 2) a print button (which gives each user a print-out of each product along with a sku and a description.

Building an extensive web site from scratch can sometimes be complicated as well as costly. Because Mykonospa.com was working within certain budget constraints, we decided to go a slightly different route. Rather than focusing on Pay-Per-Click (PPC) advertising, we instead launched an aggressive link building campaign along with a search engine optimization (SEO) campaign, which has resulted in a 225% increase in website traffic for 2009.

Follow Our Marketing Efforts on WebBizIdeas Twitter.

To all the promotional marketers and bloggers out there this is for you.  WebBizIdeas has been marketing websites that sell products for over 8 years now.  During this time we’ve found a very effective means of increasing sales and search engine rankings simultaneously, PRODUCT GIVEAWAYS. Since bloggers control a large portion on content found online we started giving products to bloggers to review for FREE.  These bloggers wrote HONEST reviews and posted them online for their readers.  Some of the reviews were good and some bad, but we made sure they wrote them and posted something to link back to the website we were promoting.  The result was a large number of back links, higher search engine rankings, and more products sold.

All the bloggers needed to disclose they were reviewing the product in exchange for a free product but that didn’t detour potential customers.  They appreciated the honesty and bought more products because more creditability in the company was created.  Obviously this was a win win situation, the bloggers got free stuff and the promoters sold more products.

The major downfall to all of this was the management side of things.  It was extremely time consuming to monitor all the bloggers, make sure they wrote the review, make sure the product was shipped, and make sure the bloggers were keeping everything legal.

This management dilemma is what brings us here today.  We are in the process of making a new piece of software to manage all of this. Users will be able to go from 40 hours/month of management time to 2 hours/month of management time.  The software is called Tomoson.com and we are looking to launch in the next 4-8 weeks.

If this sounds interesting to you please go to www.tomoson.com to sign up free updates and promotins on the project.

Here is a preview of the logo:

Open up these applications:  Word (with your text in it), Notepad (it’s in all programs> accessories folder if you are a windows user), and your websites edit.

Once the text is inside your editor you can start manipulating it with links, italic, bold, ect….  This is important because the editor will work a lot better if you follow these steps rather than copying and pasting directly from word.  The reason is word will bring along some extra code messing with the editor and it’s formatting.

If you need to copy over bullet points from a word document follow these steps:

1. Follow the steps above first and then in the editor click the bullet points one at a time.
2. After each bullet point copy the text from the word document and paste it into the copy and paste from text icon (read above).
3. Repeat the steps for each of the bullet points to make sure the formatting is done correctly.

I hope this has helped you with some of your wysiwyg and fck editor formatting issues.   Please feel free to contact WebBizIdeas.com with any of your questions.

I have been on the business development team for the website WholesaleKeychain.com (WSK) since 2002. Over those years the website has gone from selling 15 to 1,500 products.

As the business grew from just selling automotive keychains to one of the largest supplier of keychains, search engine competition started to set in.

It easy to obtain a high ROI when you are the only company selling a niche product. Conversion rates from 4% – 12% are common in small non-competitive niche markets. As WSK product line grew, the company realized that conversion rates on automotive keychains were not comparable to more competitive keychains; for example digital photo keychains or heart keychains.

Since I am the internet marketer for WSK this became a huge problem. The company was not seeing a ROI when promoting the new keychains, even though they were the same marketing efforts that were working for our automotive keychains. ROI was good for automotive keychains, but not for all new keychains added to the site. Profit margins sunk to 12% in 2009 compared to a 20% to 30% profit margin in years past.

This was a problem. The reason I am writing this blog post is because I was expressing this problem to a friend and after thinking about the problem he brilliantly said, “Does anybody really care where they buy a keychain online?”

It was a question I never really thought about. Amazon.com has high customer loyalty. Websites like BestBuy.com, Walmart.com, and Walgreens.com have high customer trust. Coming to the realization that many customers could care less if they purchased a keychain from WholesaleKeychain.com or UltimateKeychains.com never occurred to me.

So I decided to analyze conversion rates for WSK top 100 organic search (Non-Paid) & PPC search (Paid Search) keywords and see if any correlation existed between ranking #1 in the Google’s Organic Search Engine Results or #2, #3, #4, #5, #6, #7, #8, #9, or #10. The results are below:

Organic Search (Non-Paid) & PPC Search (Paid Search) – Conversion Rates

Average Non-Paid Search Conversion Rate: 3.41%
Average Paid Search: 2.75%

What Did I Learn: More people trust organic search engine results than paid.

Ranking #1 vs. Ranking #2-10 in Google – Conversion Rates

Average Conversion Rate – Ranking #1: 4.25%
Average Conversion Rate – Ranking #2-#10: 3.17%
Average Conversion Rate – Ranking Page 1 – Page 2: 1.41%

What Did I Learn: More people trust a website that ranks #1 than #2-#10.

Summary: Search Engine Optimization does more than drive traffic to a website. Ranking #1 in Google also increasing your brand, reputation, and ultimately causes more products to be sold from a website.

Just got finished watching Marketing Experiments new research projects. Although the majority of their educational material focuses on defining a web pages “value proposition” this study’s core was on clarity.

Read the brief
watch the video
Read the PDF document

The main points I took away that a business owner should take in consideration when analyzing their landing pages answering these 3 questions:

• Where am I?
• What can I do here?
• Why should I do it?

I do also enjoy marketing experiments continued suggestions on buttons. Buttons should never just say “click here” or “register” but they should be a contain value; “Gain Free Access” is used in this experiment.

There are a lot of reasons why you will not appear when you Google your website or company name:  brand new website, no links coming back to your website, lack of ORIGINAL content, or the worst case your website was not been built search engine friendly.  The last reason is the most common because it affects all the other.

What do I mean by “your website was not built search engine friendly”?  There are two main parts to optimizing your website in search engines.  Off page optimization (building links and content pointing to your website) and On page optimization (coding your website correctly so Google can index your website).  If you don’t build your website correctly no amount of off page optimization will help because your SEO foundation will not be there.  It’s like trying to sail across a lake with a huge hole in your sail.

THE BEST SEO ANALOGY EVER!!!!! This will help you understand

If you think of On page optimization (building your website so it’s search engine friendly) like building a 50 story skyscraper and Google like the people coming into your building.   Each of those 50 floors is a page on your website that Google wants to see “index”.   Making a website that’s NOT search engine friendly is like building that building with no elevators or stairs going to any of the floors.  Google can get into the first floor but has no way of getting to any of the other floors to see what’s there.

If you build a website that is search engine friendly it’s like building that same building with elevators, stairs, and signs on all the floors.  This way Google can walk in your building, know what’s on each floor, and index it correctly so it will always remembers what your building “aka website” is all about.

The next stage, off page optimization, is like putting up billboards all over the city that direct people to your building.  Essentially this becomes the internet marketers’ job to find the correct billboards and put them in the right spot to move you up search engines and drive people to your building.

WHAT TO DOES THIS ALL MEAN?

Obviously there is a lot more to SEO then these two analogies but always make sure you are working with someone who knows how to build your building correctly and put your billboards in the correct spots.  WebBizIdeas.com has the experience to do all of this as a one stop shop.  Our doors are always open so please feel free to call us anytime for a FREE ANALYSIS.

With over 50,000 blogs created each day bloggers have become an influential voice online. Reading the FTC’s New Endorsement & Testimonial Guidelines this voice has caught the attention by quite a few people. Our company has been working on an internet business idea over the last few months called Tomoson.com that we are now revealing that will help these Bloggers, Advertisers, and Endorsers.

Example Product Review: http://baseballreflections.com/2009/07/18/wholesale-keychains-product-review-10-off-coupon/

Example Contest: http://www.5dollardinners.com/2009/08/smelly-washer-giveaway.html

Problem: No organized & cost effective to generate, promote, and manage product reviews, contests, endorsements, and advertising testimonials.

Solution: Create an application that will help Bloggers, Advertisers, Endorsers, Business Owners, Product Marketers, and eCommerce Website Owners manage online product reviews & contests.

That is what Tomoson will accomplish. We have manually tested the product review & contest process through out 2009 and are in the final stages of the web application architecture. Subscribe to our blog to stay informed on development & marketing updates. Our goal at WebBizIdeas.com has always been to help people start internet businesses. The best way we have found to do that is by example. So when we mean post updates we mean we will literally tell you our entire marketing plan, show you our site architecture, design, and practically every part of the business idea before it launches!

We are looking for feedback & suggestions so don’t be shy to comment.