Keyword Research and Analysis
Why guess for the top searched terms to target on google? A good internet business owner will know (1) what keywords describe their products & services (2) the keywords most people search for (3) how many other companies are trying to optimize for the same keyword phrases. Based on that knowledge we will target the correct keyword phrases.
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Keyword Discovery Service – We provide a minimum of 200 search terms representing the major and minor searched phrases. These phrases will all describe the products, services, or information available on your site. In addition, we report on other words frequently used alongside these search terms (brand names, categories, ect..). Our reports average around 200-500 total targeted search terms. |
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Keyword Metrics Report: This report details the popularity of each keyword/search term. Our Microsoft Excel worksheet includes an easy calculator to help you identify the most relevant search terms for your website. Helping you identify the best opportunities for quality traffic. Our traffic calculator is based on extensive data mining displays estimated click-through traffic for top ranked sites on Google, Bing, and Yahoo. |
When should you perform keyword research?
The best time is before you build a website. It would not be cost effective to change your business name & slogan after printing stationary, business cards, and promotional material? Although that change could be made it would have a large financial impact. The same is true when building a website & internet business. You want your keyword research to be done before the search engines pick up your Page Titles, Meta Data, Tags, Headers (H1), Breadcrumbs, Web Page Content, URL’s, Internal link Structure, and other vital information.
If you already have a website it’s never too late to perform keyword research. It would be foolish to continue promoting your website ‘blindly’ in today’s economy. Contact one of our consultants today to get started.
Keyword Discovery Case Study
LeesLandscpaes.com ranks well for his main keyword “Minneapolis Landscaping” but was looking to broaden his market reach. In order to provide the best ROI we analyzed over 300 keyword phrases and cross referenced them with the keyword ‘Minneapolis,’ ‘Minnesota,’ and ‘MN.’ Finding which keyword phrases were generating not only the most amount of traffic, but the most leads proved very beneficial. We are now focusing his search engine marketing efforts on the most profitable 50 keyword phrases for his company.
