How To Build Social Media into Your Social Networking Website

In the early days of social networking it was common for one user to select a network and stick around. This is no longer the case as these services have matured and people are using multiple services. The users you are looking to obtain are already using Facebook, Twitter, Flickr, or YouTube.

That’s the key when developing a social network you want to integrate as many other social services as possible. Tom Curley, CEO of the Associated Press, has explained this to his people. “The users are deciding what the point of their engagement will be — what application, what device, what time, what place.”

Facebook has more than 400 million active users and 50% of them log onto Facebook in any given day. The backbone of Facebook is its pictures and videos but sharing of links is starting to become a bigger driver of traffic.

The graph below tells a story of how Facebook.com has finally overpassed Google.com in weekly marketing share of visits:

ISN’T A SOCIAL NETWORKING SITE SOCIAL ENOUGH?

Yes a social network is social; it contains all the elements of enhancing conversations and relationships. Typically friend lists, uploading of pictures and videos, and the ability to connect and interact with all this is what is deemed a “social network”.

LOGIN OPPORTUNITIES

People are getting sick of registering and declaring their friends on each and every site. Lost passwords, multiple logins, and entering the same information over and over is one of the reasons why new networks fail to grow to their full potential. In the report we talk about the top two login opportunities.

In Conclusion

When building a social network it’s imperative that you embrace other social networks. This not only helps give you authority but it also will drive to more users and interaction for your network. Social media is proving to be a major driver of traffic and this has to be taken into consideration during the design phase of any customized social network.