How To Build Social Media into Your Corporate Website

EXPECTATIONS OF CONSUMERS

When the web first hit mainstream it became obvious that if you didn’t have a website you weren’t considered “in business”. Many consumers simply didn’t trust companies that did not have a website. This same paradigm of thought is starting to come to social media.

Increasingly the younger generations are expecting that a responsible organization will engage within social media. A worldwide study recently found that 96% of people under 25 are members of at least one social network—so we conclude that if you want to connect with the customers of tomorrow it’s time to get a strong foundation.

WHY SOCIAL MEDIA INTEGRATION IS POWERFUL

Social media into corporate web designs should be completely embraced. The one thing it shows above all else is that the organization can be reached, cares, and wants to engage with their customers. Next increasingly consumers are starting to look at a company’s social media presence to get a better feeling of what the company is about.

Here they learn more about the brand, the values, and what things the company discusses. The best way to look at social media is that it really is an extension of your brand and your company.

WHY SOCIAL MEDIA?

Social media is a new paradigm of marketing, it’s requires a different approach to marketing. It’s ‘always on’ and contains elements of instantaneous communication. What we call social media should be more accurately termed social communication. Humans are social animals but what changes is how we communicate with each other.

Social networking allows us to communicate instantaneously across the world in a matter of seconds. It also offers a direct one on one or one to many connections that has never existed before.