Microsoft’s new advertisement features Jerry Seinfeld. The 10 million dollar contract is to help the Vista brand improve their “coolness.”
The majority of critics have been fast to bash the new ads. “Bill Gates is old,” “just as stupid as the software,” and of course “the ad never mentioned the product” are among the most common remarks.

But if you look beyond the text you see a subtle, gentle comedy, commercial that puts Bill Gates in Jerry Seinfeld’s world. Whether the ad agency is trying humanizing Bill Gates or humanizing Microsoft Vista the underling point of the ad were missed by many.

The ad may not have made much sense but did the early Seinfeld’s make any sense? It took a while for the ‘Zen’ of Jerry to be found by the rest of the word. Look for 3-4 similar commercials to come out that will hook, line, and sinker Microsoft into the minds of….some.

Look for the “Vista Helps Connect” promotion to be thrown in eventually.

Google Alerts is a wonderful reporting tool that helps internet marketers increase search engine traffic, stay ahead of their competition, and improve search engine rankings. This is a video tutorial to show how a website marketer can use it to his/her advantage.

Read the full Google Alerts Article

It was great to see my favorite band as a kid produce one of the best social media videos. When Weezer was launching their new CD, “Pork and Beans,” they launched their hit single on YouTube. But instead of a normal video they used/modified/re-created the top videos every watched on YouTube.

• Tay Zonday
• Miss Teen South Carolina
• Numa Numa
• Peanut Butter Jelly
• Stupid Ninja Guy
• Guiness World Record - T-shirts

I am impressed, but I guess i should not expect anything less from a Rivers Cuomo (lead singer and song writer) who put himself through Harvard in 2 years.