Social media is going to rule the Web until at least 2012 – according to a post by Justin Kistner, a Social Evangelist at web analytics company Webtrends. Kistner also claims that Facebook has become the king of social media. In a panel at a Portland event today called Lunch 2.0, Kistner said that the current era of the Web “is Facebook’s game to lose.” More here from Justin also a roundup at ReadWriteWeb.
On the heels of its Promoted Tweets ad product, Tweeter has introduced another type of advertising: Promoted Trending Topics, where brands pay to appear below the “trending topics” on the site. The first company to try out the concept is Disney/Pixar with the trend, not surprisingly, of Toy Story 3. It is, writes Mashable’s Pete Cashmore in a guest post at CNN, an ingenious idea: “the perfect way to generate revenue from the popular social network without infuriating users…Brands long to be a part of the conversation, and Promoted Trends create buzz around a product or service without vexing the user.” More Here >>
Got to talk to Jeff Foster again and we covered some great information. Listen to the show below.
We first talk about what type of things you should really be focusing on in the search engine world. How to create content and the elements that make up a great content strategy.
Then we move on with the ever important aspect of search marketing–link building.
I highly suggest you read this new post by Jason Baer on Are you ready for the opportunity economy. This is something I would put into practice within you, your organization or your company right now. I highly suggest this concept. We talk a little about this as well.
He goes into what is a great concept. The opportunity economy. How to set yourself up for the opportunities that present themselves in this fast moving and real time environment. With the advent of the search engine and now social media it is becoming easier and easier to connect and find people and situations where you can help.
Also I’d like to mention a few things that I’ve covered on my personal blog:
Recently the 3 Screen Report by Nielsen was released. This covers mobile, internet, and television usage in the US. While this report is one that I follow it also gives a little insight into how we consume all media. check out the post on the 3 Screen Report.
Elements of Viral. An great example of this comes from CCCP who started as a production agency, but quickly found out that they could easily vertically integrate advertising in their business model. I love some of these guys ideas and what they have put together. View the viral post here.
Having an authoritative website helps you create more leads, prospects, and sales. Not only will this help you when someone searches for your website but it allows you to create a launching pad for other marketing efforts. There are some things to keep in mind when creating authority around what you do. Today we talk a little about this and cover things such as…
Today on DefiningNewMedia.com Jeff Foster talks with Scott Scanlon about search engines, SEM, and SEO. We talk about the latest release from google called Caffeine.
Some of the questions we answer:
Has Google and the search engines changed drastically?
What exactly is Google Caffeine?
What should you do about it?
Your strategy going forward to be found on search engines…
Can and should you take advantage of trending topics?
Each Friday Jeff and I will discuss search engine and online marketing related topics. From real time search, google, bing, yahoo, and other search related items.
When all you have is an email address, Flowtown can give you a name, age, gender, occupation, location and all the social networks that person is on. Check out FlowTown.com >>
How often do you communicate with the people you should? etacts tracks that for you (for free). Visit Etacts >>
SWIX is like Google Analytics for social media. You wouldn’t run an important web-site without tracking your traffic patterns, nor should you invest in social media without understanding how it’s working for you. Visit swix >>
Gist helps you build stronger relationships by connecting the inbox to the web to provide buisiness-critical information about the people and companies that matter most. Visit gist >>
Threadsy pulls together your email and social accounts into a simple, enjoyable experience. Visit threadsy >>
How do you build credibility online? You do it with lots of hard work, cultivating quality relationships with the press, bloggers, thought leaders, webmasters, microbloggers, and other influencers. But until now, that process has been time-consuming and resource-intensive. BuzzStream is a new platform for building more effective and more human relationships online, without all the overhead and bandwidth. BuzzStream will help you. Visit Buzzstream.com >>
Today’s idea: Old media still has not learned that new media has a place at the table.
You might have saw the story the other day about how a woman follows Google Maps “walking” directions, gets hit, then sues. While this is once more proof of our litigious society and maybe our fall from general common sense there is one thing about this story you might not know.
When you think about the state of marketing these days it can give you a dizzy feeling. With new technology, new networks, the slow death of old media, and most recently the release of the iPad. I’ve included a video below that clearly demonstrates why it’s sometimes not too wise to be an early adopter to a new platform. I mention this now because here in a few short months Twitter will be releasing their sponsored Tweets–and what I see soon to follow is a rush by other platforms and the search engines to sell us on real time search marketing.
Let’s get back to the iPad. Apples and Steve Jobs answer to the sad state of mobile and iPad advertising is what is called the iAd. What is the iAd? Here is Apple’s press release:
“iAd, Apple’s new mobile advertising platform, combines the emotion of TV ads with the interactivity of web ads. Today, when users click on mobile ads they are almost always taken out of their app to a web browser, which loads the advertiser’s webpage. Users must then navigate back to their app, and it is often difficult or impossible to return to exactly where they left. iAd solves this problem by displaying full-screen video and interactive ad content without ever leaving the app, and letting users return to their app anytime they choose.”
When Steve Jobs talked about the release of the iAd mobile marketing platform he virtually said it was going to create a perpetual motion machine… okay he didn’t go that far but he did have the room think this was a drastic change in marketing.
To be fair it does improve mobile marketing by leaps and bounds. But I wanted to cover a deeper issue here. That is the issue of early adoption.
Since Tomoson.com gives bloggers the opportunity to review products for Free we have added another value proposition to the mix. If the promoter agrees to it, the blogger can run a contest on their website giving away the product they just reviewed for FREE.
There are two benefits to this system.
The Blogger Benefit
As a blogger you want more people to follow your blog and what you’re writing about. What better way to increase followers then giving away a FREE product to the readers of your blog! As a blogger you can run the contest anyway you want and in the end you simply need to contact the promoter in Tomoson.com with the winner(s). Once you do this Tomoson.com will update the promoter to send out the products. As the promoter ships products out he/she can update Tomson.com with tracking information so you know your readers are getting the products.
The Promoter Benefit
The benefit of Tomoson.com is that it gets your product in front of thousands if not millions of people with minimal cost. Besides millions of people seeing your product bloggers will link to your website increasing your search engine ranking by building backlinks (a critical component to any SEO campaign). When you allow a blogger to give away a product in one of their contests it gives your product exposure twice, so you (the promoter) gets twice the views and twice the links for SEO.
Simply put contests are one of the reasons we feel Tomoson.com will help promotes sell more products.
Since the point of Tomoson.com was to make managing promotional marketing easier. We needed a better way of answering blogger questions about a products promotion. Enter the tomoson message center, using ajax we allowed users to see multiple questions in one area and reply to multiple questions with one post. The user could click on read message and it will expand the page vertically so the user could read all messages at once and reply in one shot.
After you create a message you will be able to select if you want to post the answer to the question on the promotion profile page with the question that was asked. The advantage of this is if you are getting the same question over and over again. You can simply answer it once, reply to everyone that asked the question, and post the question AND answer on your promotion profile for everyone to see in the future.
Sorting your messages easy with the Tomosn message center. You can sort by:
