Just got finished watching Marketing Experiments new research projects. Although the majority of their educational material focuses on defining a web pages “value proposition” this study’s core was on clarity.

Read the brief
watch the video
Read the PDF document

The main points I took away that a business owner should take in consideration when analyzing their landing pages answering these 3 questions:

• Where am I?
• What can I do here?
• Why should I do it?

I do also enjoy marketing experiments continued suggestions on buttons. Buttons should never just say “click here” or “register” but they should be a contain value; “Gain Free Access” is used in this experiment.