Tomoson.com will have two types of users, bloggers and promoters.  The promoters will be the users giving away a product and the bloggers will be the ones writing the reviews on those products.  The One of the reasons Tomoson is being made is to bring these two users together on one website.

Blogger Accounts: 100% FREE

Bloggers will be able to register on Tomoson.com for FREE and browse all the products available for review.  If a blogger sees a product he/she likes, they can ask questions to the promoter directly or apply to review the product.  If they pass the promoters criteria then the promoter will mail the product to the blogger for FREE to write a review and keep.  The promoter’s criteria will be things like the amount of twitter followers, website traffic, and number of facebook fans.  If the promoter sends a product to the blogger and he/she does not write the review and verify it was written, the blogger will be banned from tomoson.com.

Promoters can allow blogger contests as ways for bloggers to have contests on their own website and give away a product they reviewed.  If the promoter allows the product to be used in blogger contests then after the blogger verifies the review.  The blogger can promote on their own blog a contest giveaway the product their just reviewed to their readers.  The obvious benefit is the promoter get’s exposure on the blog twice and the blogger gains more readers.

Promoter Accounts: FREE 30 Day Trail

The promoter is the person who truly benefits from the power of Tomoson.com and that’s why we give them a free 30 day trial to test the software.  After the 30 day trial they can cancel the membership or continue and pay a small monthly fee.  The promoter will be able to create promotions, set their criteria, and manage what bloggers are writing reviews.

The advantage to the promoter is getting access to thousands and hopefully millions of bloggers who are willing to write reviews about their products, translating into millions of buyers who read and purchase that product.  Here are some quick numbers for you to think about.  If your product costs $40/item with a 30% markup and you give away 10 products to ten bloggers who each have 10,000 unique visitors, 500 twitter followers, and 500 facebook fans.  You have just got your product in front of 110,000 people PER MONTH for $400.  Even if only 1% of those people bought from you (1100 people) that still equates to $12,800.00 in pure profit in that first month.  This is the power of tomoson.com and why we wanted to make a piece of software to bring bloggers and promoters together.

Please stay tuned for the next blog update on why Tomoson.com will help your search engine rankings (coming next week)

Tomoson.com Promoter Control Panel

I have been on the business development team for the website WholesaleKeychain.com (WSK) since 2002. Over those years the website has gone from selling 15 to 1,500 products.

As the business grew from just selling automotive keychains to one of the largest supplier of keychains, search engine competition started to set in.

It easy to obtain a high ROI when you are the only company selling a niche product. Conversion rates from 4% – 12% are common in small non-competitive niche markets. As WSK product line grew, the company realized that conversion rates on automotive keychains were not comparable to more competitive keychains; for example digital photo keychains or heart keychains.

Since I am the internet marketer for WSK this became a huge problem. The company was not seeing a ROI when promoting the new keychains, even though they were the same marketing efforts that were working for our automotive keychains. ROI was good for automotive keychains, but not for all new keychains added to the site. Profit margins sunk to 12% in 2009 compared to a 20% to 30% profit margin in years past.

This was a problem. The reason I am writing this blog post is because I was expressing this problem to a friend and after thinking about the problem he brilliantly said, “Does anybody really care where they buy a keychain online?”

It was a question I never really thought about. Amazon.com has high customer loyalty. Websites like BestBuy.com, Walmart.com, and Walgreens.com have high customer trust. Coming to the realization that many customers could care less if they purchased a keychain from WholesaleKeychain.com or UltimateKeychains.com never occurred to me.

So I decided to analyze conversion rates for WSK top 100 organic search (Non-Paid) & PPC search (Paid Search) keywords and see if any correlation existed between ranking #1 in the Google’s Organic Search Engine Results or #2, #3, #4, #5, #6, #7, #8, #9, or #10. The results are below:

Organic Search (Non-Paid) & PPC Search (Paid Search) – Conversion Rates

Average Non-Paid Search Conversion Rate: 3.41%
Average Paid Search: 2.75%

What Did I Learn: More people trust organic search engine results than paid.

Ranking #1 vs. Ranking #2-10 in Google – Conversion Rates

Average Conversion Rate – Ranking #1: 4.25%
Average Conversion Rate – Ranking #2-#10: 3.17%
Average Conversion Rate – Ranking Page 1 – Page 2: 1.41%

What Did I Learn: More people trust a website that ranks #1 than #2-#10.

Summary: Search Engine Optimization does more than drive traffic to a website. Ranking #1 in Google also increasing your brand, reputation, and ultimately causes more products to be sold from a website.

Just got finished watching Marketing Experiments new research projects. Although the majority of their educational material focuses on defining a web pages “value proposition” this study’s core was on clarity.

Read the brief
watch the video
Read the PDF document

The main points I took away that a business owner should take in consideration when analyzing their landing pages answering these 3 questions:

• Where am I?
• What can I do here?
• Why should I do it?

I do also enjoy marketing experiments continued suggestions on buttons. Buttons should never just say “click here” or “register” but they should be a contain value; “Gain Free Access” is used in this experiment.