After the announcement that Google has fully integrated Google Caffeine fully through out their entire data center a client asked us about what it all means. Below are the answers:
What it means is Google is going to start indexing new content & changed content much faster. Your site won’t have to wait 4 months to be indexed again, if your content is fresh it has a better chance of being indexed and thrown to the top of the search engines much faster…that goes for press releases, videos, new web pages, changed web pages (constantly changing your site with new content is good), blog posts, etc…
Side Note: When 9/11 happened people searching for New York City or World Trade Center were not searching for tourism sites. They were trying to figure out what had just happened. Google now has the technology to determine what people are searching for with the power of social networks. Take twitter.com for example, Google is able to crawl twitter (links don’t count on twitter) and see what trends are happening on twitter (http://trendistic.com/). If they had this technology back in 9/11 Google would recognize that people are talking about planes hitting the world trade center and new blog posts, videos, and news would be thrown to the top of the search engines. Business owners should keep this in mind. If you are in the video visitation business and wrote a blog post about about “OJ Simpson” when the case was going on, your blog post may appear before OJ Simpson’s sporting profiles because Google would recognize that people want to read that information.
Does it then make more sense to have more LONG pages with more information on it instead of multiple pages?
I am a big fan of large pages that load fast. If that long page continues to add new useful information that helps the user find what they are looking for than create a long page. But, if you just create a long page for SEO reasons and the page is not useful I would not create it. I build web pages that cover a subject to the full. If a subject is large and can be broken down into multiple segments than break it down. So my answer is build a web page that covers your topic in the best way for the user, if that is a long page then create a long page, if it would be better to break it down…break it down. Don’t think about SEO on this one, think of the user.
Is fresh content now worth more to google than ever?
Yes. Start doing research on Google Social Search too. Combine fresh content with those that follow you, and now you understand the direction Google is trying to go.
Are blogging websites now worth more to google? All these questions!
YES. Plus, a blog post, a video, a new web page, a press release, a white paper, or any form of fresh content is worth more to Google now more than ever.
Since Tomoson.com gives bloggers the opportunity to review products for Free we have added another value proposition to the mix. If the promoter agrees to it, the blogger can run a contest on their website giving away the product they just reviewed for FREE.
There are two benefits to this system.
The Blogger Benefit
As a blogger you want more people to follow your blog and what you’re writing about. What better way to increase followers then giving away a FREE product to the readers of your blog! As a blogger you can run the contest anyway you want and in the end you simply need to contact the promoter in Tomoson.com with the winner(s). Once you do this Tomoson.com will update the promoter to send out the products. As the promoter ships products out he/she can update Tomson.com with tracking information so you know your readers are getting the products.
The Promoter Benefit
The benefit of Tomoson.com is that it gets your product in front of thousands if not millions of people with minimal cost. Besides millions of people seeing your product bloggers will link to your website increasing your search engine ranking by building backlinks (a critical component to any SEO campaign). When you allow a blogger to give away a product in one of their contests it gives your product exposure twice, so you (the promoter) gets twice the views and twice the links for SEO.
Simply put contests are one of the reasons we feel Tomoson.com will help promotes sell more products.
Keeping organized is a major component of promotional marketing. When you’re dealing with thousands of bloggers, figuring out who wrote what, when to send out a product, and how you should rate your bloggers is critical. We developed a control panel that shows all the stats necessary in a simple to follow format.
Promoters Control Panel: Overview of Promotions
When logging into tomoson.com you will first be able to see an overview of your promotions and what’s happening with them. This birds eye view tells everything from how many promotions you have to what products you need to ship out. Each of the promotions on the overview page will have links going directly to the stat or information details. The best part of the overview is you can see the total POTENTIAL traffic, twitter followers, and facebook friends who are part of your promotional network.
WIREFRAME OF PROMOTION OVERVIEW CONTROL PANEL
Promoters Control Panel: Blogger Stats
As a promoter you want to know what each of the bloggers are doing for each promotion. The blogger stats page will show who is writing reviews, if you need to enter a tracking number on a product shipped, and the traffic each blogger has. After each blogger writes a review you can view each review, see the amount of keywords written in the review, and if the blogger created any links tracing back to your website.
Shipping products is also easy with the control panel. From the blogger stats page you can mass upload tracking numbers using an excel csv file. This way you can manage large numbers of products being shipped daily. The system can also export blogger shipping information into the same easy to manage csv file. This can be uploaded to any shipping module like stamps.com for quick shipments.
WIREFRAME BLOGGER STATS
Blogger Control Panel: Overview of Promotions
Bloggers can also see what’s going on with the promotions they’ve applied to. An easy to view display will show if they’ve completed all the steps to apply for a product and when they need to review a product. When a promoter ships a product the blogger he/she gets notified and can log back into the system to see the tracking number. Once the review is written the blogger can verify the review on the system with a few clicks.
WIREFRAME BLOGGER CONTROL PANEL
Next week we will be reviewing the custom message center which allows promoters to answers multiple blogger questions with one message.
This brief is to inform Online Retailers & Web Development Teams of the increasing importance of online product reviews. With the rise of social media we need to exhort product reviews from social shopping sites to continue to increase conversion rates for our customers.
How Google Is Changing How Product Reviews Are Displayed:
For websites they trust & coded correctly they are listing product reviews in organic search engine rankings. For example, if you type in drooling bar into Google, Drooling Dog’s yelp profile page appears with reviews:
Google Product Search (Google Shopping) has also began to crawl other comparison shopping sites such as BizRate & Shopzilla, Epinions & Shopping.com, PriceGrabber, and ResellerRatings. Product reviews from these trusted sites are showing up in Google Shopping Results:
Why Is This Important For Online Retailers?
Social product reviews (i.e. from customers) are even more important than ever. A product review listed on Shopzilla now appears in Google’s Shopping Results! A review of a company on Yelp now appears in Google’s Organic Search Engine Results!
Companies spend millions of dollars to make more money online. Fortunately for them, have their web design team install product review rich snippets and effectively manage their data feeds can push their company well ahead of their competitors with minimal investment.
Comparison Shopping Review Software: Every comparison shopping site is different. Shopping.com allows you to Integrate Their Product Review Software into your online retail store. So, instead of having internal product review software you use Shopping.com. Everytime someone reviews your product it updates on Shopping.com & epinions.com. This means your reviews also show up in Google’s Shopping Results since Google’s spiders their reviews!
Amazon Marketplace: Amazon.com reviews show up in Google’s Shopping Results. Amazon.com also advertisers their products in Comparison Shopping sites, google ppc, and everywhere imaginable online. This means if you are listed on Amazon.com you allow Amazon.com to create the reviews for you. Especially if you are the low cost leader, everytime someone reviews a product on Amazon.com your chances of selling that product greatly increases.
The Old Fashion Way: Hammer it home user great customer service. After a customer orders & has received the product send an email or give them a phone call. Technology is advanced, have your web guys develop a software application that sends an automatic email 7 days after a product is shipped is not out of the question. A simple follow up asking if they received the product and if they could review the product on your site if they liked it is a very cost effective way to increase product reviews.
Besides selling more products by getting bloggers to write reviews on them, you can increase your search engine ranking from the links created during the review process. As many of you know building links coming back to your website helps increase your websites search engine ranking.
When you send a product to the approved blogger they will write a review and most likely add a link in that review going back to your website. This one-way link is a huge benefit to your websites search engine goals. Most of the time Google gives bloggers higher search engine rankings because they are updating content regularly. Your review will be one of those pages that are weighed heavily, talking about your product, and linking back to your website. These are the three major components to any link building campaign.
How Do I Tell What Links Were Added In A Review?
The power of Tomoson is its reporting features. After a blogger writes a review they need to verify it with a simple piece of code they copy into the review. This piece of code serves two purposes:
1. It will display an icon stating this is a review the blogger got a free product for (Which is now required by law for all bloggers to do)
2. It will capture the review so we can display it in your Tomoson.com control panel.
The second purpose gives you, the promoter all the power to review what was written, how many links are in the review, and where they link. This makes Tomoson.com not only a powerful sales tool but a powerful SEO tool as well.
Next week we’ll review the tomoson.com Control Panel.
WebBizIdeas has been helping businesses rank in Google’s Top 10 Pack since Google Maps merged with Google’s organic search results. Just like SEO, many people have various ideas on how to rank well in Google’s local search engine results.
For the past month our internet marketing director, Jeff Foster from WebBizIdeas, has been working a free educational tutorial to help businesses who may not have the capital to hire a professional internet marketing consultant. We are please to announce the completion of the project.
Below you will find a video, a special report, and a visual to help your company rank well locally with Google.
Don’t Want To Read? Watch The Tutorial On YouTube:
Download Special Report:
Search Engine Marketing (SEM) - Optimizing For Google Local Business Center Image:
Tomoson.com will have two types of users, bloggers and promoters. The promoters will be the users giving away a product and the bloggers will be the ones writing the reviews on those products. The One of the reasons Tomoson is being made is to bring these two users together on one website.
Blogger Accounts: 100% FREE
Bloggers will be able to register on Tomoson.com for FREE and browse all the products available for review. If a blogger sees a product he/she likes, they can ask questions to the promoter directly or apply to review the product. If they pass the promoters criteria then the promoter will mail the product to the blogger for FREE to write a review and keep. The promoter’s criteria will be things like the amount of twitter followers, website traffic, and number of facebook fans. If the promoter sends a product to the blogger and he/she does not write the review and verify it was written, the blogger will be banned from tomoson.com.
Promoters can allow blogger contests as ways for bloggers to have contests on their own website and give away a product they reviewed. If the promoter allows the product to be used in blogger contests then after the blogger verifies the review. The blogger can promote on their own blog a contest giveaway the product their just reviewed to their readers. The obvious benefit is the promoter get’s exposure on the blog twice and the blogger gains more readers.
Promoter Accounts:FREE 30 Day Trail
The promoter is the person who truly benefits from the power of Tomoson.com and that’s why we give them a free 30 day trial to test the software. After the 30 day trial they can cancel the membership or continue and pay a small monthly fee. The promoter will be able to create promotions, set their criteria, and manage what bloggers are writing reviews.
The advantage to the promoter is getting access to thousands and hopefully millions of bloggers who are willing to write reviews about their products, translating into millions of buyers who read and purchase that product. Here are some quick numbers for you to think about. If your product costs $40/item with a 30% markup and you give away 10 products to ten bloggers who each have 10,000 unique visitors, 500 twitter followers, and 500 facebook fans. You have just got your product in front of 110,000 people PER MONTH for $400. Even if only 1% of those people bought from you (1100 people) that still equates to $12,800.00 in pure profit in that first month. This is the power of tomoson.com and why we wanted to make a piece of software to bring bloggers and promoters together.
Please stay tuned for the next blog update on why Tomoson.com will help your search engine rankings (coming next week)
