Just got finished watching Marketing Experiments new research projects. Although the majority of their educational material focuses on defining a web pages “value proposition” this study’s core was on clarity.

Read the brief
watch the video
Read the PDF document

The main points I took away that a business owner should take in consideration when analyzing their landing pages answering these 3 questions:

• Where am I?
• What can I do here?
• Why should I do it?

I do also enjoy marketing experiments continued suggestions on buttons. Buttons should never just say “click here” or “register” but they should be a contain value; “Gain Free Access” is used in this experiment.

This entry was posted on Wednesday, January 6th, 2010 at 10:11 am and is filed under Conversion Rate Optimization, Internet Consulting, Usability Testing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.