WebBizIdeas.com is happy to announce the new website re-design of DiabetesPeoples.com!

Diabetes People’s Healthstore came to WebBizIdeas.com in 2009 looking to grow their business online. The company is one of the leading suppliers of glucose test strips, glucose meters, blood glucose monitoring systems, insulin syringes, and lancet/needles.

The problem was their website, diabetespeoples.com, did not have a substantial market share online. With many losing their health care benefits the rise of finding cheap diabetic supplies has grew substantially online.

Diabetes People’s Healthstore wanted to switch their marketing efforts online focusing heavily on search engine optimization, comparison shopping, re-design their website, and leave responsibility of increasing retail sales to a business development company; so they could focus on running the business.

The website re-design brought DiabetesPeoples.com onto the same playing field as their competitors. The professional design is eye pleasing, easy to navigate, and most importantly search engine friendly. Although our development team focused on many factors here are a few explanations of changes we made:

Product Images: Customers can not touch a product when they shop online. Good product images helps build trust for online retailers. We had our graphic designer add a liquid chrome shadow effect to all product categories to increase the brand value of the products.

SEO Architecture: The client had 106 products on their old site. Our internet marketing team performed massive keyword research for each product to ensure no SEO/link value opportunities would be missed in our future marketing efforts. Our team re-wrote each Product Title, Page Title, and Meta Keywords to match the search engine behavior of Diabetic Buyers. Breaking up the products by both categories & brands will eventually allow us to rank the client on the first page for keywords such as Accu-Chek, Ascensia, Easy Touch, Freestyle, BD, Medisense Optium, One Touch, Precision Xtra, SurceComfort, and others.

SEO Content Writing: Our content writing team collaborated with our internet marketers to ensure product descriptions were also receiving the maximum amount of value for keywords we will be targeting in the future. Great care was taken to write product descriptions with the proper keyword density, the right medical terminology, and most importantly to SELL.

Comparison Shopping: Our eCommerce Development process includes an application called ‘Data Feed Manager.’ What a data feed manager does for an online store is gives the ADMIM the ability to export all product information. This data feed can then be easily uploaded to comparison shopping sites like Shopping.com, BizRate.com, Shopzilla.com, NexTag.com, PriceGrabber.com, Amazon.com, Yahoo Shoppping, Google Shopping, and more.

Link Development: Our internet marketing team has started the long process of building high valued one-way links. We will update you on this process in the future.

This entry was posted on Thursday, November 19th, 2009 at 11:20 am and is filed under Internet Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.