Microsoft’s new advertisement features Jerry Seinfeld. The 10 million dollar contract is to help the Vista brand improve their “coolness.”
The majority of critics have been fast to bash the new ads. “Bill Gates is old,” “just as stupid as the software,” and of course “the ad never mentioned the product” are among the most common remarks.

But if you look beyond the text you see a subtle, gentle comedy, commercial that puts Bill Gates in Jerry Seinfeld’s world. Whether the ad agency is trying humanizing Bill Gates or humanizing Microsoft Vista the underling point of the ad were missed by many.

The ad may not have made much sense but did the early Seinfeld’s make any sense? It took a while for the ‘Zen’ of Jerry to be found by the rest of the word. Look for 3-4 similar commercials to come out that will hook, line, and sinker Microsoft into the minds of….some.

Look for the “Vista Helps Connect” promotion to be thrown in eventually.

This entry was posted on Sunday, September 14th, 2008 at 12:57 pm and is filed under Internet Marketing, Social Media Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.