6 Tips For Powerful Landing Page Copy ... Comments

Consider this scenario. You put up a lot of effort for writing ads. Right from headline to body copy, you don’t miss an inch of space. You are crisp, clear and to the point. Why then, do you not show the same amount of decisiveness for your landing page copy? The tragedy is that a lot of people present their landing pages as if they are writing a blog. But you must remember that your landing page is there to convert your leads into sales; hence they should be appropriate, clear and easy to assemble. On an average, a viewer spends 3 seconds within a web page. So you have little time to grab their attention. This is why we have compiled a list of the top tricks to have powerful landing page copy. Following these tips is the sure shot way to gain your viewer’s much prized attention. Eye Catching Headlines And by this I mean, please don’t go for “BUY NOW”, “Sale Sale Sale” and headlines of this sort. Your headlines should be concise and should fulfill the promise of your ad. For instance, if your ad is for selling online marketing courses, then the landing page should…

Posting On Your Own Site Is Good, But Posting On Someone Else’s Site Is Better! ... Comments

How To Promote Yourself

Believe it or not, one of the best ways to get increased exposure for your company is to publish content on websites other than your own. Are you thinking, “Who the heck would let me do that?” The answer is lots and lots and lots of places – once you know how to find and approach them. Sometimes called “influencing” sites, this is a fantastic form of online public relations that, when done correctly, gets you tons of exposure and lots of backlinks. What Is Guest Blogging? Guest blogging simply means being allowed to publish a blog or other information as a guest on someone else’s site. Generally you can include at least one link to your site and a short author biography. Sometimes a site will want specific information, like a proposed topic and outline, before you post; but other sites want guest bloggers so much that you’re almost guaranteed to be able to post something there. One very easy way to find sites that allow guest bloggers is using specific terms in the Google search bar. These can include: inurl: “guest post” – This will find pages with the words “guest post” somewhere in the page URL. intitle:…

Forget What You Know About SEO Link Strategies: To Rank Higher In Google, Just Be Natural! ... Comments

Be Natural

The SEO world has been changing of late, especially since the release of Google’s recent Panda and Penguin updates. One major shift has been in how Google tracks and analyzes internal keyword links on websites and online publications. Gone are the days when you could just stuff your sites or documents with keyword links which were partially or even totally unrelated to your subject matter. Today, creating effective internal site links has become something of a very precise art form in order to rank high in Google search results, but always the focus must be on creating links that people will naturally want to use to find more information. It’s become a matter of quality versus quantity. How Google Sees Links In Google’s view, someone who clicks on a link to a site is “voting” for that site. More “votes” for a site means that lots of people find it valuable which gives it a higher Google ranking. However, the recent updates are all about reducing the amount of spam in the ranking lists, so Google’s algorithm is now consistently checking for unnatural links which, when found, will move a site down in the results list. Some of the specific…